Bimbi Philips’ music is, to a large extent, a study in escapism. By day an IT consultant in London, he moonlights as a singer of fizzy Afrobeat, and this contrast is exemplified not just by the tropical zest of his music but by the “Lamba” music video, in which he is zapped from a grey city street to a lush forest, snowy peak and fire-lit log cabin. He is also escaping from the traditional Afrobeat of Fela Kuti in his incorporation of elements of house and modern EDM in the airy, clean production, synthesised basslines and clipped, ecomical drum machines of “Lamba”.
In this, Philips makes an effective stab at pop resonance. His music is far lighter and breezier than an Ebo Taylor or a Kuti, and the influence of modern pop is evident in his soft, slightly effeminate vocals that are vaguely reminiscent of Justin Bieber or The Weeknd. “Lamba” is carried by its nagging, insistent bassline and the unusual African inflections of Philips’ singing, although they never overpower the cheerful, blustery accessibility of the music. The sunny optimism of “Lamba” almost tips into self-parody at times—notably in the repetition of “I’m going to do everything for you ‘cos I love you”, but the lyrics are a circumstantial concern and barely scratch the potential of “Lamba” as a nascent club hit. CO
Listen here: https://www.youtube.com/watch?v=YPvYebfizik